WildEarth TV – Safari in your living room

A large part of the global population is losing its connection with nature and this has an overall negative impact on their general well-being. The pandemic made it even more difficult for many to get out into nature and so the WildEarth TV channel bridged that gap through its live 24/7 broadcast safari drives through the Djuma Game Reserve in South Africa. It reaches over 5 million people globally every month. Restoring this lost connection with nature, even virtually, is scientifically proven to have a strong healing effect and can reduce stress and anxiety levels. It offers immersive nature experiences through its interactive game drives lead by qualified field guides.

WildEarth has recently introduced Wildlife Conservation Non-Fungible Tokens (NFTs- An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.) Each NFT collection is linked to one unique individual animal. E.g. the Karula Collection is for the leopard Karula. There is a maximum cap of NFTs per collection that can be minted and a limited window in which they can be minted. For every NFT minted, WildEarth mints one extra NFT into our treasury to be sold at a later stage to provide continuous income for the custodians. These contribute directly to conserving the habitat in which each individual animal lives. 

The focus is on wildlife conservation and conserving wildlife habitat, and a portion of the value of each sale goes directly to the custodian of the land the animal lives on, the buying and selling of these NFTs provide an ongoing financial incentive to them to keep conserving and protecting wild habitat. WildEarth aims to grow their Animal Registry across the globe and contribute to wildlife conservation perpetually by providing a new income source to habitat custodians.

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Author: Sylvia Jacobs

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